Tao painting gallery

 

Tao Painting Gallery's mission is to promote, along with Tao paintings, artworks of spontaneity created to neither impress nor make a statement but to express a feeling that came onto the artist during a moment of self-enlightenment.

 

 

THE CHALLENGE
Develop a brand identity that highlights Tao’s philosophy of spontaneity.

 

 

OUR IDEA

Preserve the instant and personal method of Tao by using tactile and textured materials.

 

 

THE RESULT
We designed a series of personalised collaterals made from Chinese handcrafted paper including a hand-made chop that added to the brand experience.