Your Wingman
Your Wingman
Since the beginning of time women have been asking the question: are men ignorant, hurtful beasts who take their wives and girlfriends completely for granted or are they tragic, pitiful beings with a genetic inability to do the right thing? Your Wingman is an innovative online gift solution for men (but also for women).
THE CHALLENGE
Identify brand identity and create an advert concept encapsultating their core values and services.
OUR IDEA
Explore the funny side of men’s inability to remember important dates and their dislike of shopping.
THE RESULT
A tongue in cheek series of powerful visual situations with bold taglines.
